From the industrial design geniuses at Fred & Friends comes the FISTICUP – a mug that’s perfect for the bad ass desk jockey. You can drink your coffee first, then blast your coworker in the face. Or if you really hate them, punch them while it’s full of hot coffee. Either way, it’s awesome!
Some funny stuff from PKG‘s funnyman Ian Harris:
A friend of mine from the club launched an MMA gear shop called MMAoutlet.com. Do yourself a favor and go check it out. They carry a full line of Brazilian jiu-jitsu gear as well as everything you need to train MMA. Don’t forget to sign up for their newsletter to get an additional 5% off.
MMAoutlet.com
Who says jiu-jitsu is only effective on one opponent at a time? Bas shows his can-opener triangle escape, then accidentally boots another student’s head while going for the knee bar. Awesome. Watch for the magic at :33
The UFC is teaming up with Mark Mastrov (24 Hour Fitness CEO) to launch a bunch of branded UFC gyms. From their interim site:
Announcing UFC GYM! Take the World’s top MMA icon, The Ultimate Fighting Championship™, blend it with the Ultimate Fitness Center, and you get the UFC Gym. It’s a dynamic, high energy, MMA and fitness training center that will redefine the way you get results! UFC Gyms will feature:
- Premiere fitness & cardio equipment
- Group class programming
- Personal training
- Private MMA training
- Octagon discipline instruction
- Kids ultimate fitness care center
- MMA Cafe
- Full locker rooms
I’m no marketing expert, but It sounds a lot like they’re going for a family atmosphere with a brand name that is primarily targeted toward a male 18-35 demographic. I’m just not sure mainstream society is willing to embrace the brand as families just yet.
Another issue I see is the encroaching of the UFC on the personal legacies of martial artists. Many martial artists who have gained a high level of accomplishment eventually move on to open schools and want to pass on their knowledge to future generations. Would Mr. Miyagi teach at a 24 hour fitness?
So far Georges St-Pierre and BJ Penn have been signed to have their names tied to UFC gyms in Montreal and Hawaii. According to the Vancouver Sun, these gyms “will earn them an ongoing royalty payment for use of their names, even if they retire from the sport”.
But what happens to BJ’s own training and fitness center? Wouldn’t the UFC gym cut into his own business? It’ll be interesting to see how this business plays out.
